General Marketing OKR Examples
Objective A: Increase number of website visitors
- Key Result 1: Increase website visitors from Social Media by 20% every month
- Key Result 2: List the company on 50 start-up directories
- Key Result 3: Collaborate with 10 bloggers to write about our company
Objective B: Generate more qualified leads for the Sales team
- Key Result 1: Generate 20% more leads from ads with the same ads budget
- Key Result 2: Generate 250 leads from Email Marketing
- Key Result 3: Increase leads from organic search by 25%
Objective C: Share of organic and referral leads to be increased to 30% of overall leads
- Key Result 1: Launch a referral campaign and get 50 referrals a month from existing customers
- Key Result 2: Rank on page 1 of Google search for keyword 'OKR Examples'
- Key Result 3: Produce 10 YouTube video interviews with industry influencers
Objective D: Improve SEO ranking on Google
- Key Result 1: Publish 50 articles targeting shortlisted keywords
- Key Result 2: Get back links from 25 websites with Domain Rating 70+
- Key Result 3: Improve loading speed of the website - Google page speed insights ranking to be 90+
Social Media Marketing OKR Examples
Objective A: Build an audience on Social Media
- Key Result 1: Increase followers on Twitter, Instagram, LinkedIn and Facebook by 50%
- Key Result 2: Increase monthly content views on Quora to 10k
- Key Result 3: Increase monthly impression of tweets to 100k
Objective B: Improve Social Media engagement
- Key Result 1: Get 50 customers to share their success stories on Facebook, Instagram or Twitter
- Key Result 2: Increase the average likes and retweets on tweets by 10%
- Key Result 3: Get at least 20 influencers (with 100k+ followers) to collaborate on Instagram and Twitter
Objective C: Boost paid users from Social Media
- Key Result 1: Increase website visitors from Social Media by 20% every month
- Key Result 2: Sign ups from Social Media to be increased by 10% every month
- Key Result 3: Demo requests from Social Media to be increased by 10% every month
Content Marketing OKR Examples
Objective A: Improve quality and quantity of blog posts
- Key Result 1: Increase blog subscribers by 30%
- Key Result 2: Reduce bounce rate on the blog by 50%
- Key Result 3: Publish 25 blog posts every month
Objective B: Start publishing content by collaborating
- Key Result 1: Partner with 10 popular blogger and publish blog posts
- Key Result 2: Get published on 5 business newspapers
- Key Result 3: Publish a thought leadership by collaborating with industry leaders
Objective C: Grow the weekly newsletter audience
- Key Result 1: Increase subscribers to the weekly newsletters by 40%
- Key Result 2: Improve content quality to reduce churn by 60%
- Key Result 3: Increase website visits from the newsletters by 50%
SEO OKR Examples
Objective A: Optimise search engine ranking for top 3 target keywords
- Key Result 1: Blog articles on keywords to rank on page 1 of Google search
- Key Result 2: Get 100 back links each for SEO content on target keywords
- Key Result 3: Create a relevant video for each blog article and embed it on the page
Objective B: Improve user engagement on the website
- Key Result 1: Increase average session time to 3 minutes
- Key Result 2: Bounce rate to be reduced to 30%
- Key Result 3: Increase average number of page views to 5
Objective C: Rank on untapped relevant keywords
- Key Result 1: Identify 50 relevant keywords that are untapped by competitors
- Key Result 2: Create a CMS template of the blog page
- Key Result 3: Create long-form content and publish multiple pages using the CMS template
Digital Marketing OKR Examples
Objective A: Improve website conversion
- Key Result 1: Revamp the website to improve UI and UX
- Key Result 2: Improve conversion on the landing pages by 35%
- Key Result 3: Make the website load 30% faster
Objective B: Improve Digital Ads campaign
- Key Result 1: Ensure that cost per lead stays below 5 USD
- Key Result 2: Increase CTR (click through rate) for PPC campaigns from 2.3% to 3%
- Key Result 3: A/B test with 5 new ad campaigns
Objective C: Explore new paid advertising channels
- Key Result 1: Create and launch 3 ad campaigns for Instagram
- Key Result 2: Promote 3 Tweets and measure efficacy
- Key Result 3: Launch a pilot project of display ads on Taboola and Outbrain